Creative Direction for Mindfull
OVERALL REBRAND
Before:
AFTER:
I was brought onboard about 1.5 years into Mindfull’s lifetime to completely rebrand and invent a new visual direction. I set out to transform Mindfull’s aesthetic from a stale, “clean girl,” micro trend focused string of imagery - to a timeless and cohesive world.
WORK FOR MINDFULL
“In The Lab” / Launch Campaign
Creative Direction, Set Design, Styling, Casting
Shot by Mila Rae Mancuso
What is Mindfull?
Graphic Design
Object Shoot 9.12.24
Creative Direction/Photography/Prop Stying/Editing